4th Generation MX5 Unveiling!

Autocar New

Artist’s Impression by Autocar

After 25 years and three generations, Mazda is opening a new chapter on its legendary MX5 roadster. The unconventional car maker will reveal the long awaited fourth generation model to an exclusive European audience at two special events being held in Spain in early September.

The initial unveiling will take place on 3-4 September in Barcelona, simultaneously with similar events in Japan and the U.S. Mazda’s guests around the world will be the first to lay eyes on the all-new MX5, which holds the Guinness World Record as the bestselling two-seater sports car of all time. On 6 September, MX5 enthusiasts from across Europe will converge on Barcelona to view the coming generation of the iconic sports car. Under the “Long live the Roadster” banner, both occasions will also commemorate the 25th anniversary of the MX5.

Almost 945,000 MX5s have been produced since 1989. The winning principle underpinning the car that revived the virtually extinct market for roadsters has always been pure driving fun based on a lightweight design and perfect front-rear weight balance.

“The MX5 is the product that best epitomises Mazda’s convention-defying spirit and our love of driving,” says Mazda Motor Europe President and CEO Jeff Guyton. “It has been grabbing people’s attention for 25 years, and with the new-generation model we’re aiming to share this passion with yet another generation of drivers.”

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