A Very Speshal Day

The world’s most popular roadster, the Mazda MX-5, sets a new record today, 4th February 2011, when total production of Mazda Motor Corporation’s iconic sportscar passes 900,000 units.  This significant milestone has been achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989. In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, owing to UK consumers accounting for over 10 percent of global sales and 40 percent of European sales, while receiving a host of ‘best sportscar’ awards from motoring and consumer media.

“For British motorists, the Mazda MX-5 is the ultimate expression of our Zoom-Zoom philosophy of creating cars that are fun to drive,” comments Jeremy Thomson, Managing Director, Mazda UK. “Over 20 years, the MX-5 has maintained its position as an affordable, lightweight sportscar that is responsive and rewarding to drive, while also proving itself to be ‘recession proof’. We sold 10 percent more MX-5s last year than we did in 2009 and owners enjoy remarkably high residual values. The introduction of the third-generation models meant that the MX-5 became much more than a ‘sunny weekend’ car and the Roadster Coupe, featuring the electric folding roof, now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”

Back in 2000, the Mazda MX-5 was initially certified by Guinness World Records as the world’s “Best selling two-seater sportscar” when production reached 531,890 units in May. Since then, Guinness updated the record when production passed 700,000 and 800,000 units, respectively. Mazda is reapplying to Guinness World Records to have the record updated to acknowledge production of the 900,000th vehicle.

Build your perfect car with the MX5 configurator:


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