He’s a Good Lad, that James May

Why are we so obsessed with meaningless performance figures?” Asks James May in his Daily Telegraph column. “Power is a wonderful thing, but there is a point beyond which it becomes not only facile but is in danger, as W O Bentley might have said, of corrupting performance. I still believe that the pleasure of driving comes not from the absolutes of performance, but from the nature of its delivery. I would argue that Mazda’s MX-5, although not especially fast in outright terms, is a high-performance car because it heightens the sensations relayed during driving.”

Spot on James, 900,000 owners agree with you completely. Yesterday I drove 50 miles on fast and hilly Yorkshire roads with the roof down and it was great fun, the MX5 is exhilarating to drive and always makes me smile. So just to prove James knows what he is talking about here is one of the best bits of Top Gear in recent times, James drives The Bugatti Veyron at its top speed of 253 mph!

You can read the article in full by clicking on the Telegraph logo:

Double Time With the Roof Down!

A proposal to move the clocks forward by one hour to “double summertime” will be published this week, but support for the move, which would make mornings darker, may depend upon where people live. David Cameron has said any plans to give the UK brighter evenings will only go ahead if it’s clear that the country is behind it.

If you live in London, then sunset would be at 2222 on 21 June, which is the longest day of the year. But in the winter solstice, on 21 December, it would not be fully light until sunrise at 0904. However, it would be a very different experience if you lived in Thurso in the Scottish Highlands, where under “double summertime”, the sun would not set until 2327 in mid-summer but it would not rise until 1003 in mid-winter.

So that you can see how it would affect you, seven cities are mapped above, and below there are ten more cities around the UK with the new sunrise and sunset times on the longest and shortest days of the year. Personally I am all in favour of the change to cut out the long winter evenings and do more motoring with the roof down, however topless night driving is a magical experience too!

Data courtesy of the BBC

MX5 Drivers are Always Polite

Mazda Tops for Customer Satisfaction

Mazda has once again emerged as the nation’s best car company for ‘customer satisfaction’ with the brand and its dealers topping the automotive sector in the latest UK Customer Satisfaction Index with a score of 83.3 percent, well above the car industry average of 78.4 percent.

The top five results in January’s survey were:
1. Mazda                     83.3%
2. Volvo                       81.5%
3. BMW/Mini                80.0%
4. Toyota                    79.8%
5. Mercedes-Benz       79.6%

Mazda’s winning and improved score – up from 80.6 percent in July 2010 – is also combined with clear market leadership for ‘perceived value’ versus rival brands, in terms of comparing costs with customer benefits.

“This survey result is another strong testament to the quality of our products, our customer service philosophy and the ability of Mazda dealers across the nation to focus on what UK motorists really want,” comments Steve Jelliss, Aftersales Director, Mazda UK. “Top place, with a higher score, confirms that our whole organisation and franchise network continues to be focused on delivering a quality and professional service at a reasonable cost, to ensure that Mazda ownership is a truly satisfying experience.”

A Very Speshal Day

The world’s most popular roadster, the Mazda MX-5, sets a new record today, 4th February 2011, when total production of Mazda Motor Corporation’s iconic sportscar passes 900,000 units.  This significant milestone has been achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989. In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, owing to UK consumers accounting for over 10 percent of global sales and 40 percent of European sales, while receiving a host of ‘best sportscar’ awards from motoring and consumer media.

“For British motorists, the Mazda MX-5 is the ultimate expression of our Zoom-Zoom philosophy of creating cars that are fun to drive,” comments Jeremy Thomson, Managing Director, Mazda UK. “Over 20 years, the MX-5 has maintained its position as an affordable, lightweight sportscar that is responsive and rewarding to drive, while also proving itself to be ‘recession proof’. We sold 10 percent more MX-5s last year than we did in 2009 and owners enjoy remarkably high residual values. The introduction of the third-generation models meant that the MX-5 became much more than a ‘sunny weekend’ car and the Roadster Coupe, featuring the electric folding roof, now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”

Back in 2000, the Mazda MX-5 was initially certified by Guinness World Records as the world’s “Best selling two-seater sportscar” when production reached 531,890 units in May. Since then, Guinness updated the record when production passed 700,000 and 800,000 units, respectively. Mazda is reapplying to Guinness World Records to have the record updated to acknowledge production of the 900,000th vehicle.

Build your perfect car with the MX5 configurator:

   Bookmark and Share