Mine’s A Guinness!

Mazda has broken a world record with its cult roadster, the MX5, and entered the Guinness Book of Records. On 18 September 2010, 459 officially recognised vehicles formed the longest continuous MX5 parade of all time in the grounds of the UNESCO Zollverein World Heritage site in Essen – easily breaking the former world record of 249 vehicles set in New Zealand. “The excitement leading up to this event was amazing,” said Jeff Guyton, President and CEO of Mazda Motors Europe. “Over 600 MX5 owners applied to take part; so many that we didn’t have room for them all because of technical reasons. The event, the parade, the many visitors – the Mazda MX5 showed today why it’s still the world’s best selling roadster.”

The last seats in the MX5 world record parade were auctioned off on eBay for charity and raised about € 1,300, which Mazda Germany increased to €3,000 and donated to SOS Children’s Villages. Cars from 17 countries took part in the world record attempt, with the lion’s share of parade participants coming from Germany. The furthest distance driven to the parade of 2,800 km was by an MX5 from Moscow which attended with a group of nine other Russian MX5 models.

Several awards were handed out during the day’s entertaining programme, and at the party that followed the setting of the world record. The oldest MX5 prize went to a car that was 21 years and two months old from Prague, and the MX5 with the highest mileage of 344,624 km came from Switzerland. Visitors to the event voted for the most beautiful MX5 at the Beauty Parking location and a brand new 20th Anniversary Edition MX5 was handed over to the lucky winner of Mazda’s online draw which took place prior to the event.

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