100,000 British MX5s

Twenty years since it first arrived in the UK, the Mazda MX5 has achieved another significant milestone with sales hitting 100,000 units. Attributes that include wind in the hair motoring, the joy of driving, outstanding handling, affordability and unadulterated fun, have encouraged 100,000 British motorists to buy a Mazda MX5 over the last two decades.

Despite the climate the Mazda MX5 has proved to be the UK’s most popular sports car, with British motorists accounting for over 10 percent of global sales and 40 percent of European sales since the MX5’s introduction in 1990. For over 20 years the Mazda MX5 has embraced the true British sports car heritage following on from the classic roadsters produced by domestic brands from the 50’s and 60’s.

While the Mazda MX5 enjoyed success in the UK it was also well received across the globe. It entered  the Guinness Book of World Records in 2000 as the best-selling two-seater sports car in history and it has racked up over 178 awards with more than 880,000 sales across two decades. Fifty eight of those awards were won by the current third generation Mazda MX5 including Japan Car of the Year 2005-2006 and Top Gear Magazine’s Roadster of the Year 2006.

In the UK, the Mazda MX5 earned the title of ‘Best Sports Car’ in its class in the 2010 JD Power vehicle ownership satisfaction survey and has won the ‘Best Roadster’ title for the fifth time-in-a-row at the 2010 Auto Express New Car Awards. Annual UK sales hit an all time high in 2007 with 9,234 sold, going on to culminate in the 100,000th sale to Dr Helen Jones from Cheshire last month, what a lucky lady!

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